Zeus Aerospace

Services
Brand Strategy
Creative Direction
Identity Development 

Zeus Aerospace is a startup specialising in state of the art hypersonic passenger airline travel.

In the burgeoning world of hypersonic air travel the atmosphere is clinical. Zeus wanted to exhibit their personality and flare within the industry whilst creating a framework on which they could base their brand. Jane Fender was approached to set the tone and define the personality of contemporary luxury, hypersonic passenger air travel — appealing to the sensibilities of a brand conscious consumer. 

Jane Fender provided Zeus with a creative direction that set them apart from their competitors. The work included development of visual idenity, on plane livery and soft furnishings. Alongside physcial design elements we developed a tagline, a range of collateral and social media assets.

This work spoke directly to the service and contemporary experience offered by Zeus.