Brand Strategy & Design.
At Jane Fender, we shape brands that stand out and endure. Based in Byron Bay and supported by a global network of strategists and designers, we specialise in transforming businesses through clear strategy and dynamic design.
Strategic Clarity & Elevated Design
We believe powerful brands emerge from insight-driven strategy and bold creativity. Our process starts by asking the right questions—uncovering the core truths that set you apart. From there, we develop brands that captivate audiences, build loyalty, and thrive in fast-changing markets.
Our Services
Brand Strategy
Positioning & Competitive Differentiation
Messaging & Narrative Architecture
Consumer Insights & Trend Analysis
Brand Governance & Evolution Frameworks
Brand Design
Visual Identity Systems (Logo, Typography, Color, Imagery)
Brand Experience & Touchpoint Design
Digital & Physical Design Language
Brand Guidelines & Asset Toolkits
Why Choose Jane Fender
Global Perspective: Our teams in Byron Bay, Sydney, Los Angeles, and Dubai blend local context with a worldwide outlook.
Expert Collaboration: We bring together strategists and designers who question norms and deliver impactful solutions.
Story-Driven Approach: We help brands connect through compelling narratives, supported by precise, intentional design.
For Brands That Refuse to Blend In
We partner with legacy brands and industry newcomers who see their brand as a living entity—constantly evolving. Our work strips away the unnecessary, clarifies your vision, and amplifies it through strategic insight and carefully crafted aesthetics.
Ready to Shape the Future of Your Brand?
Let’s redefine your position.