The Arglye Inn

Services
Brand Identity
Graphic Design
Signage
Website
Print Management

The Argyle Inn, a historic hotel nestled in the heart of New South Wales, sought a revitalised brand identity that honoured its storied past. Jane Fender Special Projects approached this challenge by developing a cohesive visual language grounded in the hotel’s heritage. We drew on traditional motifs and color palettes inspired by the region’s landscape and architecture, ensuring every design element told a story of place and time.

From the refined logo to the extensive signage program, our design choices were meticulously crafted to capture the warm, welcoming character that defines The Argyle Inn. Through thoughtfully selected typography and iconography, we emphasized timeless elegance and simplicity, allowing the hotel’s rich history to remain front and centre. This same sense of authenticity is carried through in-room amenities and printed collateral, offering a consistent brand experience at every guest touchpoint.

To complete the identity program, we designed and developed a new website that extends The Argyle Inn’s brand presence into the digital realm. Featuring immersive photography and warm storytelling elements, it seamlessly bridges tradition and modernity. The result is a unified and engaging brand experience — one that reflects The Argyle Inn’s distinctive heritage and creates a lasting impression on guests, both online and in person.