Kind Business

Services
Graphic Design
Creative Direction

Dr. David Cooke is a thought leader in business and corporate responsibility whose latest work, Kind Business, envisions a corporate world where people and planet lie at the heart of business decisions—without sacrificing long-term profitability or shareholder returns.

Dr. Cooke wanted his existing book cover redesigned to capture the essence of Kind Business—a guide that challenges traditional profit-first perspectives and highlights a transformative, values-driven approach to corporate leadership. The new cover needed to reflect the book’s progressive themes while having a strong visual presence in online bookstores.

We created a contemporary, impactful cover design that merges sustainability, purpose, and professionalism. Through cohesive colour choices and modern typography, the new visual concept echoes Dr. Cooke’s central message of harmony between profit and purpose. By emphasising a forward-thinking aesthetic and clear, approachable imagery, the redesigned cover stands out in both digital and physical formats, effectively drawing readers into the transformative ideas within Kind Business.