Capital Consult

Services
Brand Strategy
Creative Direction
Identity Development 
Website Design + Build
Tone of Voice and Copy

Capital Consult – Brand Evolution for a New Era
To mark its tenth year in business, Capital Consult engaged Jane Fender to reposition the brand and better reflect its role as a trusted advisory partner to APRA-regulated entities. We developed a refreshed brand strategy that positioned the firm as both authoritative and forward-looking—balancing regulatory rigour with commercial insight.

A Confident Visual and Verbal Identity
We led the creative direction and identity development, introducing a refined visual system with modern typography, a contemporary colour palette, and a confident graphic language that signals credibility and clarity. The tone of voice was sharpened across all touchpoints, establishing a more assured and professional brand personality, while retaining approachability.

A Website Designed for Stakeholder Confidence
Our team designed and built the new website to reflect Capital Consult’s expanded service offering and growing team. Clean layouts, intuitive navigation, and strategic messaging ensure the site communicates the firm’s capabilities with clarity. From concept through to copy, the site now serves as a fitting digital presence for a business guiding clients through complex regulatory environments.