The Client

Spanline Home Additions is the largest home additions franchise business in Australia and the home additions market leader.

Spanline completes more than 7000 home additions projects each year.

There are more than 2400 owners, employees, sub contractors, casual and part time personnel associated with the Spanline Franchise System.

The Brief

When appointed Spanline’s national agency, we were asked to manage and improve all aspects of Spanline’s brand presence and marketing activity.

The Outcome

Jane Fender successfully delivered a comprehensive brand overhaul and redesign.

In addition to a brand refresh, Jane Fender devises and implements all national digital marketing campaign. We also create and deploy all traditional advertising campaigns and a broad range of marketing collateral.

Beyond implementing the national marketing campaigns, Jane Fender also provides bespoke digital marketing support directly to local franchisees.

Since taking on the account, web based enquiries have risen by over 250%.