The Client

Peugeot began life as an industrial manufacturer way back in 1810 – a steel foundry producing products such as band saws, umbrella frames and coffee grinders.

The first car to carry the Peugeot name was unveiled in 1889, making Peugeot the world’s second oldest car manufacturer and the oldest continuous car brand.

The Brief

Create a brand narrative to launch a new car.

The team at Peugeot wanted to stand out and connect with the region through content.

The Outcome

We took the route – first time for everyone involved – to not show the product and instead connect emotionally with the audience but focusing on the key message which was showcasing “character within”.

The overcrowded car market in the region meant that for the campaign to have impact, the way through the noise was to focus on storytelling and hinge out campaign on key figures from the art, design, creative and culinary fields who were all brimming with character and celebrate their character within the campaign.

By creating a 10 part mini-docs series, we engaged people of interest who had strong community pull to help us highlight the video content. 

This content gained over 500K organic views on YouTube and shed the right kind of light on the new launch