The Client

Crowley Care Ballina stands as a premier aged care provider on the Far North Coast of New South Wales. With an expansive portfolio of services, Crowley delivers Residential Aged Care, Independent Living, and an array of Home Care solutions.

Since its inception in 1979, Crowley has evolved from being a conventional retirement village to a progressive and comprehensive aged care provider.

The Brief

Our objective was to distinguish Crowley Care as the employer of choice for nursing and support staff amidst an intensely competitive job market. 

The Outcome

Upon an in-depth analysis of the industry, we identified avenues to expand Crowley’s marketing horizons and launched a diversified multi-platform recruitment drive.

Our campaign was anchored by the “10 Reasons” flagship content, prominently featured on a tailor-made microsite designed for adaptability in future campaigns.

To complement this, we introduced a fresh slogan and curated a mix of compelling traditional and digital content, spotlighting the authentic stories of Crowley’s dedicated staff and their real-life experiences.