The Client

Chopard is one of the last family-run watchmaking and jewelry companies.

Since the 1980s, Karl and Karin’s children Caroline and Karl-Friedrich have played an active part in the company. Caroline and Karl-Friedrich are Chopard’s current Co-Presidents.

They each have shown their independence: Caroline Scheufele, who is responsible of the ladies’ collections, developed the jewelry section and later the high-end jewelry department while her brother Karl-Friedrich, who managed the men’s collections, developed sports watches during the 1980s and the Chopard Manufacture in Fleurier, which produces the L.U.C movements, in the 1990s.

The Brief

Chopard came to us to help them launch their Ice Cubes collection to the chic women of the Middle East with content-led campaign with different creative elements to share across multiple platforms.

The Outcome

 Incredible video production was developed for the key campaign and custom micro-campaigns per influencer that they would proudly share on their own channels.

This campaign brought together millions of reach via influencer channels and created a mass awareness that was then picked up by key media such as Harpers Bazaar and D-journal.

Having heavy-hitting influencers on the cast, our job was to celebrate the collaboration through the right content. Once the influencers loved the campaign, they actively shared and promoted it with authentic and genuine passion that resonated throughout their communities. In short – it was real.

The Ice Cube collection was a sell-out at retail.

Brand Strategy
Creative Direction

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