The Client

Held once a year in iconic Byron Bay — Australia’s most desirable holiday destination — the Byron Comedy Festival is one of Australia’s premier comedy events.

The Brief

Byron Comedy Festival approached Jane Fender to elevate their visual identity.

Key metrics of success were nominated as building a brand that assisted in attracting a higher calibre of performer, attracting quality staff and building a solid foundation for attendance growth.

The Outcome

To deliver for the Byron Comedy Festival we delivered a flexible, eye catching and memorable identity. To support this, Jane Fender built a functioning ecommerce website.

Jane Fender also implemented digital marketing campaigns (focusing on ticket sales), environmental signage, traditional advertisng and electronic direct mail.