The Client

Canberra based arts centres Ainslie + Gorman offer rich opportunities to create, present and enjoy art, to network and collaborate, to teach and learn, and to foster critical discussion and the meeting of creative minds.

The Ainslie and Gorman Art Centres provide inspiring spaces to cultivate creative encounters.

The Brief

Long standing Canberra arts stalwarts, Ainslie + Gorman, asked us to help create and launch their new brand.

This brand needed to quickly establish itself as the definitive conduit between artists and the needs of local communities, business and government. 

The Outcome

Introducing, Arts Capital.

Jane Fender developed a visual identity that would balance creativity and position Arts Capital as a reliable and trustworthy partner.

In support of the new logo, we created a website and a range of digital assets to support the launch.