Brand Strategy, Design & Visibility.
At Jane Fender Special Projects, we build brands that are chosen before the buying moment. Based in Byron Bay and supported by a global network of strategists and designers, we help businesses create the meaning, distinction and recognition that drive preference, loyalty and long-term growth.
Strategy first. Design with purpose.
We believe the strongest brands are not built through aesthetics alone. They are built through clear meaning in the minds of customers. Our process begins with strategy: defining what your brand should stand for, how it should be perceived, and why it should be chosen. From there, we translate strategy into distinctive creative systems that make your brand memorable, trusted and commercially effective.
Our Services
Brand Strategy
Brand Meaning Development
Positioning & Competitive Differentiation
Brand Associations, Personality & Identifiers
Messaging & Narrative Architecture
Consumer Insight & Market Opportunity Analysis
Brand Governance & Growth Frameworks
Brand Design
Visual Identity Systems (Logo, Typography, Color, Imagery)
Brand Experience & Touchpoint Design
Digital & Physical Design Language
Brand Guidelines & Asset Toolkits
AI Visibility Services
The way brands are discovered is changing. Search is no longer limited to Google. Customers now ask platforms such as ChatGPT, Perplexity AI and other generative tools to recommend products, services and providers.
That shift creates a new challenge: if AI cannot clearly understand your brand, it is less likely to recommend it.
Our AI Visibility Services help brands become more visible, more credible and more discoverable in this new environment.
Structured content architecture so AI systems can accurately interpret your business.
Authority-building content that positions your brand as a trusted source.
Brand fact frameworks that improve consistency across AI responses.
Digital ecosystem placement across websites, directories, media and trusted sources.
Trust signal development through reviews, citations, mentions and reputation assets.
Ongoing monitoring of how your brand appears within AI-generated answers.
Why choose Jane Fender
Brand Meaning Expertise
We combine strategic brand thinking with practical execution, helping businesses build preference before the point of purchase.
Global Perspective
Our network across Byron Bay, Sydney, Los Angeles and Dubai blends local understanding with international reach.
Commercial Creativity
We believe great design should do more than look good. It should create memory, trust and commercial momentum.
Future-Focused Thinking
We help brands adapt early to shifts in technology, behaviour and discovery.
For brands that refuse to blend in
We partner with established businesses and ambitious challengers who understand that brands are living commercial assets. Our role is to clarify what you stand for, sharpen how you are perceived, and build systems that keep you relevant as markets evolve.
Ready to build a brand chosen before the buying moment?
Let’s shape what your market remembers, prefers and recommends.