Autumn 2021 TVC Objectives
The objective and direction of the next Spanline TVC is currently being finessed and as part of this process we are looking to get some (fast turnaround) feedback about what you think of previous TVCs and which areas you would like to see future TVCs focus on (product, brand, lifestyle etc.).
To facilitate this, and to show the range of approaches used to date, below you can view a summary of Spanline’s most recent TVCs.
Please provide any feedback by COB Monday 15th February.
Get back to living TVC
I dream of Summer TVC
Make space at your place TVC
Space for you TVC
Introduce Spanline to new customers
Make sales conversion easier for Franchisees
Increase awareness amongst those familiar with the brand
Position Spanline in the minds of customers as an innovative, high quality, brand
Drive customers to visit spanline.com and contact an outlet
Create creative content that can be deployed across all media (TV, paid and unpaid digital, EDM, direct mail, etc)
COVID has created an opportunity for Spanline
Some consumers have more money in the bank
People are spending more time at home
Home owners are investing in home improvements
All our creative ideas address either the desire to ‘make 2021 a better year’ or focus on making improvements around the home