Autumn 2021 TVC Objectives

The objective and direction of the next Spanline TVC is currently being finessed and as part of this process we are looking to get some (fast turnaround) feedback about what you think of previous TVCs and which areas you would like to see future TVCs focus on (product, brand, lifestyle etc.).

To facilitate this, and to show the range of approaches used to date, below you can view a summary of Spanline’s most recent TVCs.

Please provide any feedback by COB Monday 15th February.

Get back to living TVC

I dream of Summer TVC

Make space at your place TVC

Space for you TVC

Objectives

Introduce Spanline to new customers

Make sales conversion easier for Franchisees

Increase awareness amongst those familiar with the brand

Position Spanline in the minds of customers as an innovative, high quality, brand

Drive customers to visit spanline.com and contact an outlet

Create creative content that can be deployed across all media (TV, paid and unpaid digital, EDM, direct mail, etc)

The Insight

COVID has created an opportunity for Spanline

Some consumers have more money in the bank

People are spending more time at home

Home owners are investing in home improvements

All our creative ideas address either the desire to ‘make 2021 a better year’ or focus on making improvements around the home

 

Where franchisees say they will spend advertising dollars in Jan-Mar 2021

Campaign Elements

The Sydney, Melbourne and Byron Bay Jane Fender teams thank you for your time and continued business.