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Jane Fender Design

Your brand reimagined through true outsider thinking.

Ideas & design are the raw materials of innovation.

To design an effective brand, to bring a business to life and to forge a deep connection with your customers — doesn’t happen by accident. It’s only with the insights of an outsider that you can challenge existing assumptions and get to the heart of what your business is all about.

Jane Fender offers a suite of creative branding services: from naming, visual identity, digital user-experience, consumer branding and built-environment experiential design.

Design-thinking defines everything we do, our award-winning team have deep analytical experience to interrogate your marketing strategy and design a complete and effective corporate identity.

Jane Fender gives clients exclusive access to true outsider thinking.


Air + Style Sydney, Shaun White.

Ford, GTB Detroit.

Katapult Design, Neta.